Frieze Seoul

TIER

APAC

CATEGORY

September

REGION

September

TIMING

APAC

FREQUENCY

September

DuRATION

September

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Dates

Confirmed

September 2 – September 5
COEX

Estimated

September 1 – September 4
COEX

Estimated

September 6 – September 9
COEX

OVervieW

The youngest edition of the Frieze fairs, Frieze Seoul has quickly established itself as a powerhouse on the global art calendar. Set in the dynamic cultural capital of South Korea, the fair brings together leading international galleries with strong representation from Asia, creating a platform where East meets West in contemporary art.

HIGHLIGHTS

🖼️ Global & Regional Galleries – Expect a mix of blue-chip galleries alongside key players from Seoul, Tokyo, Shanghai, and Hong Kong, underscoring Asia’s central role in the art market.

🌟 Focus Asia Section – Dedicated to galleries from across the continent, this curated program highlights the depth and diversity of contemporary Asian art.

✨ Cross-Market Energy – Coinciding with Kiaf Seoul, the partnership creates a dual-fair moment that attracts major collectors, curators, and institutions from around the world.

🏛️ Institutional Engagement – Museum leaders and curators from Asia, Europe, and the U.S. converge to scout acquisitions and build networks across continents.

🌍 Seoul as Cultural Hub – Beyond the fair, the city’s vibrant art scene—from cutting-edge galleries to fashion, film, and music—makes Seoul an essential stop for the global creative community.

INSIGHTS

Event General Timing

Annually held over 4 days in early September. Starts on a Thursday. (Same Day of Week)

Consistently held at COEX, Seoul’s main convention center.

• Applications for galleries open Winter and close by late March
• Deadline is consistently a Tuesday

• Tickets generally available 2-3 months prior
• Consistently released mid-week

VIP Preview day is typically the Wednesday before the main public opening.

Share To Your Calendar App

Find us on online and/or check out our newsletter where we analyze the calendar for opportunity. This is where we go to discuss innovative strategy. This is where we tend to drop our best insider tips and application deadline reminders.

 
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