Frieze Seoul
TIER
APAC
CATEGORY
September
REGION
September
TIMING
APAC
FREQUENCY
September
DuRATION
September
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Dates
Confirmed
Estimated
Estimated
OVervieW
HIGHLIGHTS
🖼️ Global & Regional Galleries – Expect a mix of blue-chip galleries alongside key players from Seoul, Tokyo, Shanghai, and Hong Kong, underscoring Asia’s central role in the art market.
🌟 Focus Asia Section – Dedicated to galleries from across the continent, this curated program highlights the depth and diversity of contemporary Asian art.
✨ Cross-Market Energy – Coinciding with Kiaf Seoul, the partnership creates a dual-fair moment that attracts major collectors, curators, and institutions from around the world.
🏛️ Institutional Engagement – Museum leaders and curators from Asia, Europe, and the U.S. converge to scout acquisitions and build networks across continents.
🌍 Seoul as Cultural Hub – Beyond the fair, the city’s vibrant art scene—from cutting-edge galleries to fashion, film, and music—makes Seoul an essential stop for the global creative community.
INSIGHTS
Event General Timing
Annually held over 4 days in early September. Starts on a Thursday. (Same Day of Week)
Venue Selection
Consistently held at COEX, Seoul’s main convention center.
Application Deadlines
• Applications for galleries open Winter and close by late March
• Deadline is consistently a Tuesday
Ticket Availability
• Tickets generally available 2-3 months prior
• Consistently released mid-week
Event Preview Dates
VIP Preview day is typically the Wednesday before the main public opening.
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