Mido (Vision Europe)

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Events in this series

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Overview

The MIDO Milano Eyewear Show, the largest international trade fair dedicated to eyewear, returns as Europe’s definitive gathering for optical fashion, design, and technology. With exhibitors and buyers from more than 150 countries, MIDO sets the tone for global eyewear trends while showcasing cutting-edge innovation across the industry.

Highlights

👓 Global Eyewear Trends – From luxury maisons to indie labels, MIDO’s exhibition halls reveal the styles, shapes, and materials that will define the year ahead.

🌟 Design & Creativity – Dedicated pavilions highlight avant-garde design, artisanal craftsmanship, and experimental aesthetics that keep Milan at the heart of fashion.

✨ Technology & Innovation – Advances in smart eyewear, 3D printing, lens technology, and sustainable production spotlight the future of optical design.

♻️ Sustainability in Focus – With growing demand for conscious fashion, eco-friendly frames, circular supply chains, and new materials are front and center.

🌍 International Networking – MIDO connects designers, manufacturers, retailers, and opticians from every continent, making it a hub for global partnerships.

Insights

Event General Timing

Annually held over 3 days in early February, typically Saturday – Monday. (Same Day of Week)

Venue Selection

Consistently held at the Fiera Milano Rho convention center.

Application Deadlines

• Exhibitor application deadlines typically fall in the Fall
• Deadline typically lands on a Thursday

Ticket Availability

Trade visitor passes usually available 2 months prior.

Event Preview Dates

• Trade show
• No separate Preview Day