Monterey Car Week

TIER

US - West

CATEGORY

August (Typically)

REGION

August (Typically)

TIMING

US - West

FREQUENCY

August (Typically)

DuRATION

August (Typically)

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Dates

Confirmed

August 6 – August 15
City-wide – USA – Monterey

Estimated

August 12 – August 21
City-wide – USA – Monterey

Estimated

August 10 – August 19
City-wide – USA – Monterey

OVervieW

The Monterey Car Week returns to California’s scenic Monterey Peninsula as the world’s most prestigious automotive festival. Spanning a week of exhibitions, rallies, auctions, and concours events, it draws collectors, designers, and enthusiasts to celebrate both the artistry and engineering of automobiles.

HIGHLIGHTS

🚗 Pebble Beach Concours d’Elegance – The crown jewel of the week, showcasing rare classics, historic race cars, and cutting-edge concept vehicles judged for their design and preservation.

💰 High-Stakes Auctions – Houses like RM Sotheby’s and Gooding & Company host marquee auctions, where record-breaking sales often set the tone for the collector car market.

🏎️ Manufacturer Debuts – Luxury and performance brands unveil new models and futuristic concepts, making Monterey a stage for global automotive premieres.

🌟 Historic Racing & Rallies – Events like the Rolex Monterey Motorsports Reunion and scenic drives highlight motorsport heritage and the thrill of driving.

🌍 Global Gathering – Collectors and enthusiasts from around the world converge, cementing Monterey as the ultimate celebration of car culture and craftsmanship.

INSIGHTS

Event General Timing

Consistently ends with the Pebble Beach Concours d’Elegance on the 3rd Sunday of August. Main weekend starts Friday. (Same Day of Week)

Event is a collection of events held across Monterey Peninsula.

• Applications vary widely by sub-event
• Concours, Auctions, Races

• Tickets vary by event
• Concours/Auctions and are released starting Fall/Winter

Major events begin with auction previews/gatherings mid-week. Wednesday.

Share To Your Calendar App

Find us on online and/or check out our newsletter where we analyze the calendar for opportunity. This is where we go to discuss innovative strategy. This is where we tend to drop our best insider tips and application deadline reminders.

 
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