The America's Cup

TIER

Europe

CATEGORY

August through October (Prizes in October)

REGION

August through October (Prizes in October)

TIMING

Europe

FREQUENCY

August through October (Prizes in October)

DuRATION

August through October (Prizes in October)

Bringing Insight to YouR Inbox

Find us on online and/or check out our newsletter where we analyze the calendar for opportunity. This is where we go to discuss innovative strategy. This is where we tend to drop our best insider tips and application deadline reminders.

Dates

Confirmed

August 15 – October 31
Citywide – Varies – USA

Estimated

September 7 – September 30
Citywide – Varies – USA

OVervieW

The America’s Cup, the oldest international sporting trophy, sets sail in Barcelona for its 37th edition. First contested in 1851, the Cup is a pinnacle of sailing, blending cutting-edge yacht design, elite athleticism, and fierce national pride. The Defender, Emirates Team New Zealand, will face challengers from around the globe in a high-stakes battle for sailing supremacy.

HIGHLIGHTS

⛵ High-Tech Yachts – The AC75 foiling monohulls return, showcasing jaw-dropping speed and precision as they “fly” above the water.

🌍 Global Competition – Teams from countries including the U.K., Switzerland, Italy, and the U.S. bring national pride and world-class talent to the regatta.

⚡ Innovation & Engineering – As much a technology race as a sailing contest, the America’s Cup pushes boundaries in materials, aerodynamics, and performance design.

🌟 Barcelona as Host – The city’s vibrant waterfront and Mediterranean winds set a dramatic stage, blending maritime tradition with modern spectacle.

🤝 Sponsor Activations & Hospitality – Luxury brands, global sponsors, and VIP pavilions create immersive experiences that extend the competition into lifestyle and business.

INSIGHTS

Event General Timing

Event is usually held in the Summer/Fall (Northern Hemisphere). Timing TBD.

Location rotates based on the Defender and Challenger of Record agreement.

• No public application
• Based on team challenge process

Tickets for viewing areas/hospitality available months prior to start.

• Sailing event
• No single Preview Day

Share To Your Calendar App

Find us on online and/or check out our newsletter where we analyze the calendar for opportunity. This is where we go to discuss innovative strategy. This is where we tend to drop our best insider tips and application deadline reminders.

 
Scroll to Top