K Beauty Expo
TIER
APAC
CATEGORY
September
REGION
September
TIMING
APAC
FREQUENCY
September
DuRATION
September
Bringing Insight to YouR Inbox
Find us on online and/or check out our newsletter where we analyze the calendar for opportunity. This is where we go to discuss innovative strategy. This is where we tend to drop our best insider tips and application deadline reminders.
Dates
Confirmed
Estimated
Estimated
OVervieW
HIGHLIGHTS
💄 Product Launches & Innovations – Exhibitors unveil cutting-edge skincare, makeup, haircare, and wellness products that set the pace for the industry worldwide.
🌟 Technology & Science – K-beauty’s reputation for advanced formulations is on display, with biotech, AI-driven personalization, and dermacosmetics leading the conversation.
✨ Global Buyers & Distribution – The expo serves as a hub for international sourcing, connecting Korean brands with retailers, distributors, and investors from across the globe.
♻️ Sustainability & Clean Beauty – Eco-friendly packaging, natural ingredients, and circular supply chains reflect consumer demand for responsible beauty.
🌍 K-Beauty’s Cultural Influence – With its emphasis on innovation and aesthetics, K-beauty continues to shape beauty routines and trends far beyond Asia.
INSIGHTS
Event General Timing
Annually held over 3 days in October. Starts on a Thursday. (Same Day of Week)
Venue Selection
Consistently held at KINTEX near Seoul.
Application Deadlines
• Exhibitor applications close in the Summer
• Deadline is consistently a Wednesday
Ticket Availability
Visitor registration typically Typically, availability opens 1-2 months prior.
Event Preview Dates
• Trade show
• No separate Preview Day
Explore By Industry
Share To Your Calendar App
Find us on online and/or check out our newsletter where we analyze the calendar for opportunity. This is where we go to discuss innovative strategy. This is where we tend to drop our best insider tips and application deadline reminders.