K Beauty Expo
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International
Events in this series
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Overview
Highlights
💄 Product Launches & Innovations – Exhibitors unveil cutting-edge skincare, makeup, haircare, and wellness products that set the pace for the industry worldwide.
🌟 Technology & Science – K-beauty’s reputation for advanced formulations is on display, with biotech, AI-driven personalization, and dermacosmetics leading the conversation.
✨ Global Buyers & Distribution – The expo serves as a hub for international sourcing, connecting Korean brands with retailers, distributors, and investors from across the globe.
♻️ Sustainability & Clean Beauty – Eco-friendly packaging, natural ingredients, and circular supply chains reflect consumer demand for responsible beauty.
🌍 K-Beauty’s Cultural Influence – With its emphasis on innovation and aesthetics, K-beauty continues to shape beauty routines and trends far beyond Asia.
Insights
Event General Timing
Annually held over 3 days in October. Starts on a Thursday. (Same Day of Week)
Venue Selection
Consistently held at KINTEX near Seoul.
Application Deadlines
• Exhibitor applications close in the Summer
• Deadline is consistently a Wednesday
Ticket Availability
Visitor registration typically Typically, availability opens 1-2 months prior.
Event Preview Dates
• Trade show
• No separate Preview Day
