X-Games (Winter)
TIER
US - West
CATEGORY
January
REGION
January
TIMING
US - West
FREQUENCY
January
DuRATION
January
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Dates
Confirmed
Estimated
Estimated
OVervieW
HIGHLIGHTS
🏂 High-Flying Competitions – Expect jaw-dropping moments in SuperPipe, Big Air, Slopestyle, and Snowmobile Freestyle as athletes chase progression and gold.
🌟 Global Stars & Rising Talent – From Olympic champions to next-gen phenoms, the X Games spotlight both household names and future legends.
🎶 Music & Culture – Concerts, DJs, and festival-style programming make Aspen buzz as much off the slopes as on them.
📺 Broadcast & Digital Reach – Millions tune in worldwide, with streaming and social platforms amplifying every highlight reel and viral trick.
🤝 Sponsor Activations & Fan Experience – Action sports brands, lifestyle companies, and tech partners create immersive fan zones, gear demos, and branded experiences that bring the culture to life.
INSIGHTS
Event General Timing
Consistently held over 3 days (Friday-Sunday) in late January. (Same Day of Week)
Venue Selection
Historically held at Buttermilk Mountain, Aspen. Location for 2026 TBD.
Application Deadlines
• No public application
• Based on athlete invitation
Ticket Availability
• Mostly free public viewing
• Concert tickets sold separately
Event Preview Dates
Practice/Media day is typically the Thursday before the official start.
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Find us on online and/or check out our newsletter where we analyze the calendar for opportunity. This is where we go to discuss innovative strategy. This is where we tend to drop our best insider tips and application deadline reminders.